Dental Marketing Is Neglected by Most Dental Practitioners

Dental marketing is a very integral part of successful dental practice management, but it is also the most neglected. Learn how to utilize dental marketing effectively to get new patients without wasting lots of money on traditional advertising and without depending only on the diminishing patient referrals.

UN-Advertising is a new-wave dental marketing plan whereby “other people” will toot the horn for you consistently and continuously FOR FREE.  Use our method of dental marketing to gain trust, recognition and best of all, new patients and referrals from both patients and from people who are not even your patients yet!

Benefits of Un-Advertising for Dental Marketing

• Un-Advertising for dental marketing makes you unforgettable in the public’s eye.
• It gets you FREE publicity without any advertising cost.
• Your dental marketing message is remembered deeply.
• Dental marketing the “Un-advertising” way increases dental patients’ referrals.
• You stick out from your competition.
• Your dental patient base is of a higher quality.
• You get so much business using our method of dental marketing that you no longer need to be a  “solo” practitioner that is handcuffed to your business

If you are a specialist, you will increase referrals from other doctors easily.

Dental Marketing Strategies: Most Methods Do Bring Results, but Are You Also Running into the Following Obstacles?

1. A dentist may advertise about his services and his diplomas but his traditional dental marketing approaches do not make this doctor different from other doctors who are also “advertising” the benefits of their dental services and the qualification of the practitioners.
2. Putting an ad out about your new dental service or equipment does not make dental patients coming to you in droves. Your perceived “advantage” of having better equipment or service is an advantage in your eyes only and that advantage still has to compete with other dentists saying similar benefits about their services. Even if you manage to increase your new patients through your new service/equipment ads, it is just a matter of time your competitors will copy and say “We too have specialized service/equipment.”
3. Patients cannot differentiate who is a good or bad doctor – thus talking about your expertise in your dental marketing campaigns has little appeal to the public whom you wish to attract attention.
4. Traditional dental marketing costs are going up and up as the rate of return is going down.
5. As the years go by, internal dental marketing referrals among patients have brought lesser results as patients become less loyal, or their insurances have changed, forcing them to find a new doctor, or they have lost their income and, thus, stop referring or coming to the practice.
6. Many dentists do agree that taking efforts to build a close relationship with a referral source as a subtle dental marketing tactic can and will help business. But the “personal relationship-building” and networking process is time-consuming and tedious. How many “luncheons” with a “possible” referral source could you realistically do every month? How many doughnuts do you need to bring to another doctor’s office to get him/her to refer patients? How many Chamber of Commerce meetings do you have to attend?

Dental Marketing: What makes Un-Advertising Different?

1. The messages are different in that it focuses on YOU as a “person” instead of only your expertise. Thus, you can differentiate yourself from your competitors’ traditional dental marketing messages.
2. It is  a lot cheaper and less time-consuming than traditional dental marketing strategies for dentists because you are no longer using only your own money and time to market. Other entities and groups in the community can “speak” about you freely – and thus spread the word-of-mouth for you.
3. Dental marketing with Un-advertising gets you the largest exposure in the fastest time frame.
4. You will start getting patient referrals from groups in the community like business owners, health care professionals, churches, schools, etc. All these accomplished without using advertising.
5. This dental marketing approach can be repeated over and over again with better and better results, unlike conventional  marketing, which gets diminishing returns.

dental marketing